Whose agenda are you following?

I know this is marketing 101 but bear with me.

Do you know your ideal client?

Have you a demographic and psychographic definition of that ideal client so that your (limited) marketing efforts can be better targeted?

I’d confidently predict that you agree it would be a good idea to better define that target for yourself.

You know that’s a good idea.

But here’s today’s question.

Have you done it?

You already know a lot.  The issue is that it’s more doing that you need, not more knowing.

I was reading the latest Harvard Business Review (HBR) yesterday.  The article was about how CEOs use their time.  And it stressed that, in the absence of a “clear and effective agenda“, “demands from the loudest constituencies will take over, and the most important work won’t get done“.

All very true.

What if you had a clear agenda that you were following relentlessly in a disciplined manner?  Might your business progress?

“Damn right it would Brendan” I hear you respond.

So – do you have an agenda?  If you don’t then you know what to do.  If you already have one then you need to follow it.  And if you want to make following it much easier you may wish to book a free 15-minute Discovery Call directly in my calendar.  In that free call you’ll get a sense of me and of what I do and how I do it.  I’ll get a sense of what you need and whether or not I think we’re a good fit.

By the way, that HBR article is here.

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