Beware the Success Industry!
The “success” industry is huge. One example is love. There are people out there telling and selling us on how to: find it revive it maintain it Another example? Weight. There are people telling and selling us how to: gain it lose it maintain it redistribute it, e.g., from fat to muscle Further examples abound,…
Can you multitask? Should you multitask?
Conventional wisdom is that women are better at multi-tasking than men. To be honest I don’t know. My own take on things is that we’ve only one brain, whether we’re male or female, so it’s impossible to do more than one thing at a time with conscious intent. So we can chat while driving. But…
Why you shouldn’t (have to) turn off your email notifications
Imagine: you’re working on something on your computer that requires your full attention. And some sort of sound and/or picture alerts you to the fact that you’ve just received an email. Firstly, the sound and/or picture impinges on your brain. Secondly, you might actually look at the icon to quickly see who the email is…
Ever feel like a wave is about to engulf you?
You’re busy every day. You try to keep up the mix of sales & marketing, taking care of customers, planning, admin, learning, etc. You’re juggling. Most days you make a reasonable stab at it. But, now and again, there’s a day or a sequence of days when the juggling act is teetering on the brink…
How to Stop A Day Drifting By…
I sat down to work one recent Tuesday morning. And I didn’t know what to do. The reason? I’d failed the previous day to identify what needed to be done first on Tuesday. I’d failed to observe my ritual. It’s a little ritual I have at the end of the working day. Write down (on…
Vigilance and email management
So I got a new solid state drive/disk (SSD) installed and a new windows install and hey presto – performance improved. Yeah there was a cost – but in reality it’s an investment as it immediately began to save time – and that’s a resource which we simply cannot create – all we do is…
Marriage, head-hunters and taking responsibility
Staff turnover. A royal pain in the ass right? There’s the possibility of the departing employee taking clients and/or intellectual property. There’s the loss of their productivity. The time and cost of getting a replacement. The time and cost of training up that replacement. Etc. And remember – it’s not just the cost of getting…
Evaluating the risks to your business
Have you ever heard of Harry Bosch? I know him very well. But he doesn’t exist. Harry Bosch is a figment of the imagination of Michael Connelly – my favourite crime writer. Harry has been the main man in 21 novels by Connelly. On holidays I read one – “The Burning Room“. And there was…
Whose agenda are you following?
I know this is marketing 101 but bear with me. Do you know your ideal client? Have you a demographic and psychographic definition of that ideal client so that your (limited) marketing efforts can be better targeted? I’d confidently predict that you agree it would be a good idea to better define that target for…
Attraction and repulsion – in affairs of the heart AND in business
Did you ever hear of the sweaty t-shirts attraction test? They took a bunch of heterosexual men and women and had them all wear t-shirts for some prolonged period of time without showering. Then they had each of them do a sniff test on the other gender’s t-shirts and rank the t-shirts in order of…
Boost Effectiveness - Grow Profit
Complete the form below
